It looks like a bonus for enthusiasts. In practice it does several things at once:
One rule for whoever leads: the game belongs to the players, not to the analyst. The job is to ask questions, not to demonstrate superiority.
Always ask the players first. Somebody who lost badly may not want their game on the wall in front of twenty people, and that has to be respected without discussion.
For the game to be shown at all, somebody has to have recorded it - which is an argument for scoresheets even at events that do not require them - about notation.
For a children's group this doubles as the teaching part of the session - structuring a children's session.
Immediately after the prize-giving, while the room is still together, and announced at the start of the evening so people can plan.
Where it fits alongside everything else on the evening - the organizer's checklist.
It stops the evening ending the moment prizes are handed out, gives beginners something to take away other than losses, and makes the club feel like a club. It also costs nothing beyond twenty minutes and a board.
Usually the strongest player present, but the ability to explain matters more than playing strength. Rotate who leads, and let the players whose game it is do most of the talking - otherwise it becomes a lecture series.
The decisive game of the event, or one with a single clear idea that can be understood in ten minutes. A beginner's game is often the most useful for the room. Always ask the players first - somebody who lost badly may not want it shown.
Ten minutes, one idea, one game. Never laugh at a mistake, praise the thinking rather than the result, ask the room rather than the player to take the pressure off, and finish with one concrete habit they can use in their next game.
Straight after the prize-giving while the room is still together, announced at the start of the evening and limited to a stated twenty minutes. Once a month is enough to make it a tradition rather than an obligation.
Everything people usually keep in a spreadsheet is already in the app: pairings, points, tie-breaks, round order. Free, with no subscriptions and no cap on the number of players.
The bot is constantly improved based on real tournaments. If you need a feature that isn't there yet, message the developers right inside the bot with the /support command. Many features appeared exactly because organizers asked for them, and useful ideas get added quickly.
For organizers - the checklist, children's groups, demo boards. Improvement - reviewing with an engine.