A desktop application for Windows, in development since the 1990s, used by arbiters at official events worldwide. It is the de facto standard for anything that has to be reported to a federation.
The pairing engine inside it is a certified implementation of the FIDE Swiss rules - the same class of tool as JaVaFo.
The last two items are what really separate it from simpler tools: an amateur organizer never needs them, and an arbiter at a rated event cannot work without them.
There is a free version and a paid one. The distinction that matters is not the price but what the free version withholds.
For a single small club event the free version is usually enough - the constraint you hit first is Windows, not the licence.
The honest summary: if your event has to be rated and reported, learn Swiss-Manager. If it does not, the effort buys you nothing that matters on the night.
At an amateur evening the requirements are different: pairings that are correct, standings visible to players, and no laptop to babysit between rounds.
The one thing not to do at any size is invent the pairings by hand from round two onwards: that is exactly where amateur events produce rematches and colour imbalances that players notice - organizing a tournament.
It is the standard desktop program for running official chess events: pairings for Swiss, round robin, team and knockout formats, standings and tie-breaks, player import from rating lists, official reports and norm calculation. Most rated events in Europe are run on it.
Not natively - it is a Windows program. Arbiters run it through a compatibility layer or a virtual machine, which works but is a real obstacle for an occasional organizer.
There is a free version limited in the number of players and in some export and publication features, and a paid licence that removes those limits. Prices change, so check the developer's current terms rather than any figure in an article.
Usually not. It is built for events that must be rated and reported to a federation. For a club evening a phone app that handles pairings, standings and tie-breaks is faster to set up and needs no laptop between rounds.
An app that runs the tournament from a phone, an online platform if the event is played online, or Vega if you want a desktop program without the Windows requirement. What you should not do is pair by hand from round two - that is where rematches and colour imbalances creep in.
Everything people usually keep in a spreadsheet is already in the app: pairings, points, tie-breaks, round order. Free, with no subscriptions and no cap on the number of players.
The bot is constantly improved based on real tournaments. If you need a feature that isn't there yet, message the developers right inside the bot with the /support command. Many features appeared exactly because organizers asked for them, and useful ideas get added quickly.
Software - Vega, JaVaFo, Chess-Results, Lichess Swiss.